FORM 8-K: LORILLARD FILES CURRENT REPORT

WASHINGTON, May 5 -- Lorillard Inc., Greensboro, N.

C., files Form 8-K (current report) with Securities and Exchange Commission on May 4.

State or other jurisdiction of incorporation: Delaware

Regulation FD Disclosure.

Lorillard, Inc. ("Lorillard" or the "Company") will be holding a webcast of its Investor Day at the Mandarin Oriental Hotel in New York City today, May 4, 2011 at 9:00 a.m. Eastern Daylight Time. The webcast will include a presentation by Murray S. Kessler, the Company's Chairman, President and Chief Executive Officer, and other members of the Company's management team and will be broadcast live over the Internet under the Investor Relations section of the Company's website at www.lorillard.com. A copy of the presentation is furnished as Exhibit 99.1 to this Current Report on Form 8-K (the "Form 8-K"). Reconciliations of any non-GAAP measures included in the presentation to the most directly comparable GAAP measures are set forth in the appendix to Exhibit 99.1 hereto.

The information under Item 7.01 and in Exhibit 99.1 in this Form 8-K is being furnished and shall not be deemed to be "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act") or otherwise subject to the liabilities of that section, nor shall it be incorporated by reference into a filing under the Securities Act of 1933, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Financial Statements and Exhibits.

(d) Exhibits

99.1 - Lorillard, Inc. slide presentation dated May 4, 2011

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