OnAsset Intelligence's Nikki Cuban to Chair M2M Evolution Conference.(Conference news)

TMC and Crossfire Media announced that OnAsset Intelligence's Nikki Cuban has been appointed Conference Chair of the M2M Evolution Conference, taking place at ITEXPO on September 13-15, in the Austin Convention Center.

According to a release, Cuban's appointment signifies a shift in the event's content, towards a B2B focus, with greater emphasis on case studies and deployment stories that highlight the ROI associated with M2M implementations.

"In working with Nikki since our January show in Miami, it's clear that she possesses the vision and the contacts needed to create an M2M event that identifies and addresses the issues that businesses care about," said Crossfire Media's Carl Ford. "Collectively, we are working to produce an M2M event that stands apart from what's presented at B2C events, and we're looking forward to unveiling a truly unique program in Austin."

The recently announced agenda for the M2M Evolution Conference is now available online. It focuses on technology; end user applications/embedded M2M; regulatory/compliance issues; and ROI - "the Fast Path to Cash". The conference will present the opinions, and lessons learned from dozens of practitioners who are using M2M technology on a daily basis. Anyone interested in participating, or learning more about the conference, should contact Nikki Cuban or Carl Ford.

For the last decade, Nikki Cuban has worked in the wireless networking and data services industries. She began her career as an analyst with Parks Associates, covering ultra-wideband communications and the penetration of home networks into consumer markets. From there, she joined the commercial and industrial division of TXU's Energy Services, where she worked as a technology marketing manager, launching a new service that helped companies remotely monitor machine assets over the Internet to help reduce energy expenses.

"I'm proud to be working with TMC and Crossfire Media to develop an M2M event that the industry has been clamoring for," said OnAsset Intelligence's Nikki Cuban. "We're going to present the issues, and let the users of the technology share their stories on what works in the M2M world today. We'll help attendees come away with a thorough understanding of the requirements; the challenges; the solutions, and the ROI associated with M2M technology."

OnAsset Intelligence Inc. is a leading provider of wireless devices and software solutions focused on helping customers wirelessly locate, track, connect, and manage fixed and mobile assets in real-time.

Crossfire Media is an integrated marketing company with a core focus on future trends in technology.

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